Men’s Knitwear Design
The men’s knitwear category within Vineyard Vines generate the most amount of sales for the company, hence it was incredibly important to create simple yet timeless staple garments. The challenge was refreshing best selling garments via changing material, adding pops, and/or combining seasonal colors that felt fresh for the customer who already owned similar staple pieces. Below are some of the many garments I had the pleasure of working with my small team consisting of 3 members: myself, the associate designer, and men’s knitwear design director.
